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Hey writer,

I'm Audrey Hughey, author of The Ultimate Authorship Planner, The 2018 Author's JournalThe 2019 Author's Journal, and The 2020 Author's Planner. As an author (of both fiction and non-fiction), I understand how overwhelming and confusing the journey of authorship can be.


Sometimes it feels like you're spinning your wheels, buried in busywork, and throwing spaghetti at the wall, all without actually getting unstuck and hitting that next level of your writing career that you're striving for.


You're willing to do the hard work, you're just confused about which steps you should be taking. If only you had the right steps, a map, something, you know you'd be able to crush your writing, publishing, and book sales goals. 


That's what I'm here for and it's why I created the Author Transformation Alliance.


It's a place of community, a place to connect with a mentor (that's me) as well as other authors with a variety of experiences and specialized knowledge that can help you overcome the obstacles in your path. 


A place where we can come together to uplift one another, to support each other, and to lend a hand when someone needs help. 


I want to see you succeed, and it is my mission to give you every opportunity to improve upon the foundation you've already built so you can achieve all of your writing and publishing dreams. 


You don't have to do this alone anymore. You can join our amazing tribe and make 2022 your best year yet! 

I can't wait to meet you and introduce you to your new tribe!

Warmest Wishes,


Get the support you need...

To reach more readers, sell more copies, and write more books. 

The Author Transformation Alliance provides monthly group coaching, in-depth training, live Q&A sessions, guest expert masterclasses with exclusive Q&A sessions, and more! It's like having an expert team at your fingertips - every single month...


without spending thousands of dollars...

without waiting three years to get published...

without sacrificing the hours that could be spent with your family...

without the burnout that comes with being stuck!


The Alliance restricts new member registration to just a few times throughout the year so that we can ensure we are providing a rave-worthy experience for all members. Get in now while you can and lock in your monthly membership investment.


After you join you get INSTANT access to all of these powerful authorship-building goodies! 

Group Coaching

Every month all members are invited to two live group coaching sessions. Three members will be in the hot-seat receiving individual attention and support.

Live Q&A Sessions

Each month we'll host a LIVE Q&A session to answer all of your questions about that month's course. All questions are answered!

In-Depth Training

We have an extensive course library compiled to empower you in social media marketing, digital advertising, technology & tools, productivity, and more.

Guest Experts

A new masterclass created by a guest expert will be added each month so you have exclusive access to expert training designed especially for authors! 

Guest Expert Q&A

The Alliance hosts live Q&A sessions with a featured guest expert so you can get all of your most pressing questions answered!


Complimentary access to ALL workshops hosted by Audrey; tech walkthroughs; our private Facebook group; opportunities for promotion across our networks; chances to win private consultations and graphics packages, among other great prizes!

The Investment

There are many courses and programs that seek to offer a similar level of training, but often only provide a piece or two of the puzzle. They don't even begin to touch on all of the critical information that the Alliance brings you. Yet, the pricing for most of those programs and courses begin around $397 and range all the way up to $1,997


Coaching programs (private or group) can cost much, much more, ranging from $200-$1,000 monthly!

In the Author Transformation Alliance, you get the best of both worlds


You get monthly group coaching and you get courses, workshops, walkthroughs, and masterclasses to supplement that mentoring!


New courses in online and offline marketing, writing craft, background systems, freelance writing, and more will be released at the beginning of each month.


Monthly coaching sessions will be hosted LIVE on the second Saturday of each month. These sessions will focus on the topic of the month and no question will go unanswered!


Can't attend a live event? That's okay! You can submit your questions ahead of time and they will be answered during our session. The recording will then be posted in the members area of the Alliance site so you can hear your questions answered.


"When I first met Audrey, I hesitated to commit to working with her. Not because of her but because of me. I don't have a work-in-progress, I'm not that type of writer; the type being someone with a book already published or about to be published. Turns out Audrey works with all kinds of writers no matter where we are on our journey as writers. In a few months, I went from having an Instagram account I struggled with knowing what to post to my handful of followers to consistently posting to my 200+ followers. Audrey helped me develop my social media planning skills to the point, I am planned out and scheduled five weeks in advance. Next month is Camp NaNoWriMo and because of my work with Audrey and the Author Transformation Alliance, my social media is on autopilot and I can focus on writing without being derailed by obsessing about what I am posting on social media on any given day. If you are hesitant like I was, commit to a month and find out for yourself how Audrey and ATA can help you and your writing."


- Lynne Brown

A Low-Risk Investment - $37/month




I'm confident that you're going to Love  the Author Transformation Alliance and be incredibly empowered toward your success by the training and support you receive within.


I know how hard it can be to choose to invest in something new without knowing exactly what you're going to receive and that's why I've kept it affordable.


You don't have to spend thousands or even hundreds to get the answers you need that will propel you toward your authorship goals.


When you join the Author Transformation Alliance, you gain access to ALL of the group-coaching events, all of the courses, all of the guest expert masterclasses, all of the live and recorded workshops, and live Q&A events! 


You'll have 30 days to try it out and ask for a refund if you're not satisfied with what our tribe provides.


And if you find that it's not for you, that's perfectly okay! We are dedicated to bringing in like-minded writers who will add to our positive and action-oriented mindset. 


Just think about all the things you might already spend $37 on each month...


... 3 trips to write at Starbucks...

... 2 trips to write at Panera...

... 1 trip to Books-A-Million or Barnes & Noble... 


Yet, do those things really make you a more productive writer? Sometimes!


Do they help you reach the next level of your authorship? Maybe.


Let's face it, friends, that's just not working as you'd hoped.


The Alliance, on the other hand, is a place designed to give you information the information you need and to inspire your transformation while providing a mentor and a supportive community of kindred souls, the other writers who really get what you're going through.


If you're driven and committed to your authorship like we are, if you're willing to try new methods and strategies to reach your goals, then our doors are open to you.


When you join today, your monthly investment will be locked in at just $37/month. 


We're adding great resources all the time, along with more live workshops and hot-seat events. When you need personalized help, be sure to come to our live group coaching sessions!


Yet, if there is any point at which you feel that the Alliance is no longer right for you, then you may cancel at any time and you will not be billed again. No hard feelings - ever!


So there you have it, you have a month to test-drive our tribe and decide if you'll remain with us permanently. In the meantime, you can get as much mentorship and training as possible, join in the group conversations with like-minded writers, and get answers to your biggest questions about building and growing your author platform. 


We can't wait to meet you!

"I met Audrey through Instagram and took one of her workshops on hashtags and learned so much - all things that I was able to implement immediately and saw a difference on my account right away. Since I’ve joined The Authors Transformation Alliance group, I've continued to learn using her online classes. The connections and friends I’ve made along the way, which have become my “tribe,” are incredibly encouraging and supportive through the process of writing my first book. Whether you’re a brand new author or a seasoned writer, joining the Author Transformation Alliance will be a huge benefit."


- Nydia Pastoriza

"I would say that this program is one worth investing your money in. Unlike many mentorships that promise to give you inspiration and guidance, Audrey actually provides step-by-step tutorials, webinars, tips and suggestions that can be applied to writing and publishing a book. They're easy to understand and provide an intimate approach that makes me (the writer) feel like Audrey really cares about my success. I'm not another number, but someone who has discovered the perfect group and mentorship to get me where I need to go."


- Tamara Rokicki

You will have instant access to...

* Our Courses *

In this course, you'll learn how to make the switch from consumer on social media to self-marketing author on social media. We focus on answering the biggest questions authors have and begin solving the great mystery of book marketing. You'll learn how to simplify your life on social media and be more effective than ever before at reaching new readers!

Have you been told you need to build "a list" but don't know where to start? We've got your back! No need to guess at how to start this endeavor or spend a lot of money. You'll learn what a list is, why "everybody" says you need one and you'll get all the tech options so you can keep your wallet safe, sound, and un-plundered!

As the title suggests, this course will teach you the basics of how authors can effectively leverage this powerful, popular, free platform. To date, Instagram is the best free avenue for getting your work exposed to cold audiences and this platform hosts a massive audience of readers seeking new books and indie authors!

Have you nailed the basics of running your social media as an author? Great! Now let's put your social media, one of the most outward and active extensions of your authorship, on autopilot so you can write that next novel or *gasp* spend time with your friends and family! We explore your commitment, time requirements for social media, and tech options to set it all on autopilot!

This advanced course on Instagram teaches you how to build on the foundation you created in Instagram for Authors, and begin focusing on growing your audience and regularly driving traffic to your book's sale page. We take you beyond the basics and empower you to reach more of your ideal audience and increase book sales!

This special edition course focuses on accounting for the time that has passed, setting mid-year benchmarks, and reevaluating our goals for the rest of the year. In this workbook and guided walkthrough, we discuss the importance of digging in deep to find our why, how, and when in order to set ambitious goals with milestones to help us achieve them. Get ready to get serious about building your own roadmap to success in the second half of the year.

Are you ready to rock Facebook? The largest social media platform can often seem like an ever-changing, untamable giant but this course takes you step by step through measures that will help you rise to the challenge and leverage this powerful and highly populated platform. From the basics, guided setup, advanced settings, and analytics, to the effective use of Boosting posts, you'll learn just how to make it work hard for your writing career.

With this course, you will learn how best to improve your book sales. Starting with an honest look at your social media presence and finding accountability where needed. Are you unsure of your online branding? It may be time for you to give your online presence a little upgrade! There are plenty of strategies for you to chose from within the course workbook provided. If you are ready to put in the work, then consistently boosting your book sales will become a breeze! 

Have you begun to find your readership, but worry about keeping their interests? In this workbook and newsletter spreadsheet, we walk you through the steps needed to not only engage your subscribers but to strengthen your relationship with your readers as well. Learn how to decide what content to share with your readers, which template works best, and what other fun tips you can use to make your newsletters appealing as an author.

In Building Facebook Groups, you'll learn how to create a community that attracts your ideal readers, engages them in genre- or theme-specific conversations, and introduces them to you and your work in a classy, approachable, and friendly way. This course comes complete with a sample content schedule that you can plug and play, and it teaches you effective methods for driving paid and unpaid traffic to fill your group with your ideal readers fast.

Like any good business, your writing needs a yearly review and goal-setting session. Since your writing isn't like most businesses, the Yearly Reflect & Resolved is tailored to the needs of self-marketing authors and helps you define your 12-month objectives then create actionable plans for achieving them. This course will help you take the confusion and overwhelm out of planning the creative and business sides of your writing year.

In this course, you're going to learn the fundamentals of advertising on Facebook. Not only will you learn best practices for advertising as an author, but you'll also follow guided walkthroughs that will help you set up your own ads. No more guessing and no more throwing money down the drain. The videos and the workbook in this course guide you to advertising success. 

Have you ever heard of a "sales funnel?" Now you're going to learn what a real funnel looks like from head to tail. But this isn't a course about concepts, this is a course designed around helping you take real action as it guides you step-by-step through the process of setting up your first real sales funnel for one of your books! Plus, the process is entirely repeatable for all of your books or series. 

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In this course, you'll learn how to plan, market and host a successful book promotion party. You'll get an overview of various types of parties and instruction on how to run the kind that best improves your ability to grow your readership and sell more books.

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In this course, you'll learn how to plan, market and host a successful book promotion party. You'll get an overview of various types of parties and instruction on how to run the kind that best improves your ability to grow your readership and sell more books.


When you have big, awesome goals for your authorship, you need to develop a clear and easy-to-implement strategy for achievement. This masterclass is designed to help you workshop your own highly-actionable 90-day strategy that will keep you laser-focused on what you want from your authorship, your year-end goals, and light the path to reaching those goals. This class works for goals related to writing, publishing, marketing, and sales--whatever kind of goal or focus you have.

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In this masterclass, I walk through common pathways for self-publishing authors, from writing the first draft to hitting publish at the very end! We'll talk about writing blocks, self-editing, finding editors and proofreaders, questions to ask your betas, picking the right cover designer, and so much more!

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In this class, I teach you how to use the free browser-based software Lumen5 to create a beautiful book trailer for your book. We'll cover the features and tools of Lumen as well as how to trim down text, add punch, select the right music, address copyright claims, and choose the best format for your project. 

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This masterclass is focused on outlining the basic necessities of an author website, exploring additions, and reviewing excellent examples of author websites. This class is ideal for those preparing to design a website and those who are revamping their existing website.

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In this class, I teach you how to use the free browser-based software Lumen5 to create a beautiful book trailer for your book. We'll cover the features and tools of Lumen as well as how to trim down text, add punch, select the right music, address copyright claims, and choose the best format for your project. 

"Before I joined The Author Transformation Alliance I was overwhelmed and didn't know where to turn to for information as a published author. Since I've joined ATA, I'm more at ease and the continued support is awesome! Audrey Knapp does not hold back. She gives you all the information, not just one piece of the puzzle. You can expect that same support in your authorship journey.

- Delilah Hall

* Our Guest Expert Masterclasses *

In this key masterclass, our guest Nydia, a professional book cover designer, explains the importance each critical element of the book cover and why it's necessary to include them on your own. Looking for more information about ISBNs, why you need them and how you can get them? She tells all in this ATA-exclusive masterclass! The recorded Q&A session also reveals many important golden nuggets of information.

In this masterclass you will learn what common issues might be holding you back from being more visible, how to overcome those obstacles so you can reach more readers, and how to optimize your marketing strategy to increase conversions (aka email list subscriptions, book sales, etc.).  Hang on for a wild ride with Sarah as she brings the #insane enthusiasm and gets you fired up! Need more? The recorded Q&A session digs in even deeper!

Straight from the editor's mouth! Learn critical ways you can improve and polish your manuscript before sending it to your editor (saving both time and money), exactly how a professional editor approaches each manuscript, and what to look for when seeking out an editor for hire. You'll learn what they love, what they hate, how to find the best editor you can afford, and how to approach edits with a teamwork mindset. 

If you've been hesitating to start branding (or even learning about branding) as an author, then you definitely need this class! Kay Fabella walks us through what a brand really is and how as authors we can leverage a brand to represent us across our writing, even if we write in multiple genres and sub-genres. You'll go beyond the logos, fonts, and brand colors to define what your brand really represents about you and your writing. 

In this masterclass, you'll learn a few simple rules that will help you which types of expenses you can claim, the distinctions between various types of business structures, and some common questions that your CPA or tax preparer will have for you. An expense discovery guide and a tax prep checklist are included so you'll be prepared to avoid a tax disaster!

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Are you ready to get serious about making your goals a reality? Using vision boards is a great way to define your goals, assist your visualization efforts, and to keep your daily focus on achieving your goals and creating the life of your dreams. Chell Morrow walks us through why we create vision boards, how they can actively help us work toward our goals, and how to create them. 

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Are you ready to learn how to do your own formatting? In this masterclass, author Meredith Bond teaches you how to format your paperbacks and ebooks! With step-by-step demonstrations, you'll get the instruction you need to become an even more self-sufficient author!

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In this workshop, Chell Morrow returns to share a few thoughts about what makes self-publishing a good option for some authors, why authors should be implementing mental yoga and mindset training, and how to understand what type of editing is right for you and your manuscript. 

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If you're pursuing the traditional publishing route and don't yet have an agent or publishing contract, then queries are going to be an important part of your life until you do have one of those things. In this masterclass, John Adamus walks us through good and bad examples of query letters and even works through the improvement of a real-life example. If you need to write query letters, you can't afford to miss out on this class!

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In this highly-anticipated masterclass, K. McCoy delivers an excellent explanation of diversity and inclusion and discusses why they are needed in literature. She then walks us through the process of ensuring we are writing diverse characters before helping us find and work with sensitivity readers. 

Have you ever had that little voice in your head? The one that asks you if all the time and money you've invested in your writing dreams is really worth it? The voice that wonders who will buy your book anyway and questions your skills as a writer? In this masterclass, Becca Reed Smith breaks down the science behind fear and doubt and gives us effective exercises for learning how to deal with fear and take action in spite of that little, nay-sayer voice.

Do you feel like you don't have enough time to get everything done? The amazing productivity and business coach Jessica Rodriguez generously created this short but incredibly impactful masterclass that takes you from time management to life management. You'll learn how to prioritize so you can say no to things that don't serve you, how to account for your time, and how to design your life to ensure you're focusing on what matters most in your life. 

Due to popular demand, we gleaned the expertise of overall computer and software guru Mary Decker to give us effective strategies and templates for using Scrivener to plot, organize, and write our NaNoWriMo projects. What's better, is she gives us the tools and knowledge to use Scrivener all year round for creative writing, freelance writing, academic writing, and even as a Personal Information Management (PIM) tool. You'll never see Scrivener the same after you've taken this class!

Have you been feeling overwhelmed by all of the story ideas running through your mind? Has the completion of one been evading you? Are you sometimes finding yourself suffering from writer's block? Taylor Rae Davis has the cure! She helps you find clarity in your mind, clarity in your schedule, and even clarity in your story. By teaching you how to create space, allow flexibility, and develop your ideas, she'll have you reinspired in no time!

Did you know that your adopted thought patterns can affect your success in writing? In this masterclass, Jenn Rodriguez shows you how important your thoughts are to your success, how to remove the emotional blocks that are standing in the way, and how to shift to a frequency of abundance. After you learn how to shift your thoughts for the betterment of your writing, you'll never look at water the same way again!