Have you defined a target audience of the right readers?


One of the most common statements I hear during consultations is:

“I don’t care who reads my books.”

Or

“I want anyone to read my books.”

Here’s the big secret… lean in for this one.

If you try to appeal to everyone, you will appeal to no one.

Trying to appeal to everyone and anyone will not net you followers that care about your books or have the potential to turn into loyal, buying fans.

If you have found yourself making those statements, it’s time to try a new approach: define your target audience.

Don’t worry - it’s much easier than it sounds.

Here are three critical questions to help you start defining your target audience TODAY: